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Integrated Advertising, Promotion And Marketing Communicatio
Autor: Kenneth E. Clow
Editorial: PRENTICE HALL/PEARSON
ISBN: 132538962
Sinopsis
This fifth edition of Integrated Advertising, Promotion, and Marketing Connnunications offers some exciting new features. The most dynamic is the addition of the Integrated Campaigns in Action series, which concludes nearly every chapter. These actual advertising and promotional ...
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- Sinopsis
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This fifth edition of Integrated Advertising, Promotion, and Marketing Connnunications offers some exciting new features. The most dynamic is the addition of the Integrated Campaigns in Action series, which concludes nearly every chapter. These actual advertising and promotional programs are described by the people and advertising agencies involved in creating them.
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