Marketing Management, 14/E

  • Marketing Management, 14/E

Marketing Management, 14/E

Autor:

Philip Kotler

The overriding goal of the revision for the 14th edition of Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted. Marketing Management, 14ht edition, allows those instructors who have used the 13ht edition to build on what they have learned and done while at the same time offering a text that is unsurpassed in breadth, depth, and relevance for students experiencing Marketing Management for fist time.

    Descripción:

    The overriding goal of the revision for the 14th edition of Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted. Marketi ...

    Cantidad

    $ 5,600 MXN

    Autor : Philip Kotler
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    Catálogo Extendido

    SKU#. 5281503

    EAN#. 9780132102926

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    • The overriding goal of the revision for the 14th edition of Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted. Marketing Management, 14ht edition, allows those instructors who have used the 13ht edition to build on what they have learned and done while at the same time offering a text that is unsurpassed in breadth, depth, and relevance for students experiencing Marketing Management for fist time.
    • Alto del Empaque
      13
      Ancho del Empaque
      36
      Profundo del Empaque
      18
      ISBN
      132102926
      No de Páginas
      805
      Autor
      Philip Kotler
      Año
      2012
      Edición
      2a.
      Idioma
      Inglés
      Formato
      Rústico

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